The Performance Based Model
Performance based sales means your sales partners earn based on results rather than receiving a fixed salary. This model aligns incentives, reduces risk, and creates a variable cost structure that scales with your revenue. For product companies looking to grow without heavy upfront investment in sales headcount, performance based sales is a powerful lever.
Why It Works
Traditional sales teams require base salaries, benefits, management overhead, and months of ramp time before producing results. Performance based agents carry their own risk. They invest their time based on their confidence in your product, which means they self select for quality. The agents who join are genuinely motivated to close deals because their income depends on it.
Building the Right Structure
Your commission structure needs to be competitive enough to attract quality agents but sustainable for your business. Research what competitors offer and what agents in your industry typically earn. Consider tiered commissions that reward higher performance with better rates. This motivates top performers to sell even more.
Zepys is purpose built for this model. It connects product companies with performance based sales agents and provides the tools to manage commissions, track deals, and maintain transparent reporting for all parties.
Providing the Right Tools
Performance based agents will prioritise the products that are easiest to sell. Give them everything they need: clear positioning, compelling sales materials, qualified leads, and responsive support. The more friction you remove from their selling process, the more deals they will close.
Managing at Scale
As your agent network grows, you need systems to manage it efficiently. Track individual and aggregate performance metrics. Identify patterns in your top performers and use those insights to recruit and train new agents. Regular communication keeps agents engaged and informed about product updates that could create new selling opportunities.
The Compound Effect
Performance based sales creates a compound growth effect. Each new agent adds incremental revenue capacity. As agents build pipeline and close deals, your revenue grows without proportional increases in fixed costs. This scalable economics is what makes performance based sales so attractive for ambitious product companies.