Your listing is your job ad
When you list a product on a platform like Zepys, your listing is essentially a job advertisement for sales agents. Agents browse listings looking for products that will earn them good money with reasonable effort. Your listing needs to convince them that your product is worth their time.
Lead with the earning opportunity
Agents care most about how much they can earn. Put your commission structure front and centre. Do not bury it at the bottom of a long product description.
State the commission percentage, the typical deal size, and what that means in dollar terms. "15% commission on an average deal of $2,000 means $300 per sale" is far more compelling than "competitive commission rates available."
If agents can realistically close two to three deals per week, say so. Agents are doing mental math the moment they see your listing. Make that math easy and attractive.
Explain the product simply
Describe what your product does and who needs it in plain language. Avoid jargon, technical specifications, and marketing buzzwords. An agent needs to understand your product well enough to explain it to a stranger in 60 seconds.
Focus on the problem your product solves and the specific benefit the customer receives. "Helps tradies manage their invoicing so they get paid faster" is better than "comprehensive financial management solution for SMEs in the trades sector."
Define the ideal customer
Tell agents exactly who to approach. Industry, business size, job title, geographic location, and common pain points. The more specific your ideal customer profile, the faster agents can start productive conversations.
"Dental practices in Australia with 3 to 10 staff who are frustrated with their current appointment booking system" gives an agent a clear target. "Any business that needs our software" gives them nothing useful.
Show social proof
Include customer testimonials, case studies, or results data in your listing. Agents sell with more confidence when they know the product delivers real results for real customers.
Numbers are particularly powerful. "Our customers report a 40% reduction in missed appointments" gives agents a concrete selling point that builds credibility with prospects.
Describe your support
Agents want to know you will support them. Mention the sales materials you provide, how quickly you respond to questions, whether you offer training calls, and how your commission payment schedule works.
"Full sales kit provided including product sheets, email templates, and objection handling guide. Questions answered within 4 hours. Commissions paid weekly" tells an agent that you are serious and organised.
Common listing mistakes
Vague commission terms. "Commission based on performance" tells agents nothing. Be specific.
Too much text. Agents scan listings quickly. Keep your listing to 300 to 500 words. Use bullet points for key details.
No product differentiation. If your listing reads like every other listing, agents have no reason to choose yours. Highlight what makes your product unique and easier to sell than alternatives.
Unrealistic claims. "Agents earn $10,000 per week" when the math does not support it destroys credibility. Be honest about earning potential based on realistic sales volumes.
Optimising over time
Track which agents apply and which ones become productive. If you attract many applicants but few produce results, your listing might be attracting the wrong type of agent or overselling the opportunity. If you get few applicants, your commission rate or product description may need improvement.
Treat your listing as a living document. Update it based on what you learn from working with agents, and it will attract increasingly better candidates over time.