Why Video Stands Out
In a world of text based emails and LinkedIn messages, a personalised video immediately stands out. It shows effort, builds personal connection, and communicates warmth and authenticity in a way that text simply cannot.
When to Use Video
Video works best for initial outreach to high value prospects, follow ups after meetings, proposal walkthroughs, and thank you messages. You do not need to use video for every communication, but deploying it at key moments can dramatically improve response rates.
Keeping It Simple
You do not need professional equipment or editing skills. Use your phone or laptop camera, find a quiet spot with good lighting, and hit record. A genuine, slightly imperfect video is more effective than a polished corporate production.
Aim for 60 to 90 seconds maximum. Respect the viewer's time and get to the point quickly.
The Personalised Prospecting Video
Record a short video introducing yourself and explaining why you are reaching out. Mention something specific about their business to prove it is not a mass message. End with a clear, simple ask.
Example structure: "Hi [name], I noticed [specific observation about their business]. I work with similar businesses and recently helped [brief result]. I would love to chat about whether we could do something similar for you. Would a quick 10 minute call this week work?"
Tools for Video Sales
Loom and Vidyard are popular tools for recording and sharing sales videos. Both offer free plans and provide analytics showing whether your prospect watched the video and how much of it they viewed.
Embedding in Email
Send your video as a link in an email with a compelling thumbnail. Write a brief text intro so the recipient knows what the video is about before clicking. "I recorded a quick 60 second video about [topic]" sets expectations and encourages clicks.
Video for Proposals
Walking through a proposal on video is far more effective than sending a PDF alone. Record your screen as you walk through the key sections, explain the pricing, and highlight the most relevant benefits. This personal touch makes proposals feel less transactional and more collaborative.
Overcoming Camera Shyness
If you feel awkward on camera, practice by recording yourself daily for a week. Watch the recordings and notice what works. You will improve rapidly and the discomfort fades with repetition. Remember, your prospect does not expect perfection. They appreciate the effort.