The Ecommerce Opportunity in Australia
Australian ecommerce continues to grow as more consumers shop online and more businesses recognise they need a digital presence. Yet thousands of businesses still have no online store, a poor one, or are using outdated platforms that limit their growth. Each of these represents a sales opportunity for agents.
Ecommerce platform providers, payment processors, shipping solutions, and digital marketing tools all offer commission programs for agents who can bring them new clients.
What You Can Sell
Ecommerce platforms (Shopify, BigCommerce, WooCommerce hosting), payment gateway solutions, inventory management systems, shipping and fulfilment services, and the digital marketing services that drive traffic to online stores are all within scope.
Many of these products pay both upfront commissions and recurring revenue share, creating diversified income from a single client relationship.
Identifying Prospects
Look for businesses that sell physical products but have no online store, businesses with outdated websites that cannot process online orders, and established ecommerce businesses that have outgrown their current platform. Retail shops, wholesalers, manufacturers with direct to consumer potential, and food producers are all strong prospects.
The Sales Conversation
Frame the conversation around revenue opportunity rather than technology. "How much additional revenue could you generate if customers could order from you 24 hours a day?" This connects the solution directly to business growth rather than making it about a technology upgrade.
Use case studies from similar businesses showing revenue increases after launching or upgrading their online store. Specific numbers like "a similar retailer saw a 40 percent increase in total revenue within six months of launching their online store" are powerful motivators.
Overcoming the Complexity Objection
Many business owners believe ecommerce is too complicated or too expensive. Your job is to show them that modern platforms have simplified the process dramatically. Offer to walk them through a basic demo and show them how straightforward it can be.
Managing the Post Sale Relationship
Ecommerce clients often need ongoing support, platform upgrades, and additional services as their online business grows. Stay engaged after the initial sale to identify upsell opportunities and protect your recurring commissions. Track these relationships in Zepys to ensure you are following up at the right intervals.