Principals are evaluating you too
When you apply to sell a principal's product, they are making a decision about whether to trust you with their brand, their customers, and their reputation. Just as you evaluate products before committing, principals evaluate agents.
A strong pitch increases your chances of being accepted to sell the best products, which directly impacts your earning potential.
What principals look for
Relevant experience
Do you have experience in their industry or with similar products? If you have sold software before, a SaaS principal wants to know that. If you have worked in hospitality, a restaurant technology company wants to know that.
Sales track record
Numbers speak louder than promises. If you can share conversion rates, revenue generated, or customer retention metrics, do it. Even if your numbers are modest, showing that you track and care about performance is a positive signal.
Professionalism
Your communication, your profile, and your application all reflect how you will represent their brand. Typos, vague claims, and generic applications signal low effort.
Market knowledge
Demonstrating that you understand the principal's target market and competitive landscape shows that you have done your homework and are serious about the opportunity.
Crafting your pitch
Lead with relevance
Start by connecting your experience to their specific product and market:
"I have spent the last two years selling business software to hospitality businesses in Victoria. Your product addresses the exact pain points I hear from prospects every week."
Show your process
Principals want to know how you will sell their product:
"My approach is to build relationships through industry networking events and LinkedIn outreach, followed by personalised demos. I typically convert 20% of qualified leads to paying customers."
Include proof
Share specific results from your sales career:
"In the last 12 months, I have generated $180,000 in revenue across three products, with a customer retention rate of 92%."
Express commitment
Principals want agents who are serious, not agents who will try it for a week and move on:
"I am looking for a long term partnership. I plan to dedicate at least 15 hours per week to this product and am committed to hitting the targets we agree on."
Your Zepys profile
On Zepys, your agent profile is your pitch. Make sure it is complete, professional, and up to date:
- Professional photo
- Clear description of your experience and approach
- Industries and markets you serve
- Your track record and results
- Products you currently sell (if applicable)
A complete profile on Zepys significantly increases your chances of being accepted by principals, as they can see your history, your activity, and your commitment to the platform.
After being accepted
Once a principal accepts you, deliver on the promises you made in your pitch. Meet your activity commitments, communicate regularly, and provide market feedback. The agents who build strong relationships with their principals get access to better territories, higher commission rates, and exclusive opportunities over time.